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Online Marketing

Search Engine Marketing

Search Engine Marketing - SEM

Search Engine Marketing (SEM) utilizes paid tools such as Google Adwords to promote your products and services to prospective customers. It is a “pay-per-click” model where you only pay when a customer clicks on your ad in search engines.

SEM campaigns work hand-in-hand with SEO to increase clicks and conversions.

Why SEM?

  • More impressions (times someone sees your brand/name) on search pages
  • Targeted keywords = high quality traffic
  • One of the quickest ways to increase conversions / sales
  • Easy to track return on investment

Search Engine Marketing Services

  • Keyword assessment / targeted keyword list creation
  • Adwords setup
  • Ongoing monitoring and assessment
  • Google display network assistance
  • Monthly reports with ROI monitoring

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