Search Engine Marketing (SEM) utilizes paid tools such as Google Adwords to promote your products and services to prospective customers. It is a “pay-per-click” model where you only pay when a customer clicks on your ad in search engines.
SEM campaigns work hand-in-hand with SEO to increase clicks and conversions.
- More impressions (times someone sees your brand/name) on search pages
- Targeted keywords = high quality traffic
- One of the quickest ways to increase conversions / sales
- Easy to track return on investment
Search Engine Marketing Services
- Keyword assessment / targeted keyword list creation
- Adwords setup
- Ongoing monitoring and assessment
- Google display network assistance
- Monthly reports with ROI monitoring